Articles
What I learn building lead follow up systems for small businesses, written down. No news roundups, no hype.
9 min read
What an AI voice agent costs a small business in 2026
From $29 a month as an add-on to $0.09 to $0.14 a minute for a custom agent, plus a build. What the bill is made of and what price pages leave out.
7 min read
How to reactivate old buyer leads with text messages
Send one short text with a real reason to reply, from your own number, then hand every answer to a person fast. Scripts, cadence and the consent rules.
9 min read
AI receptionist vs answering service for an HVAC company
At 150 calls a month, a live answering service costs $1,440 to $1,725. An AI receptionist costs $29 to $63 plus setup. What each one does at 2am.
9 min read
What does a missed call cost an auto repair shop?
One missed call is one repair order gone to the next shop. How many calls shops miss, what each one is worth, and how to answer when every hand is busy.
8 min read
How fast should an agent reply to an online lead?
Under five minutes, ideally under one. After that the buyer is talking to another agent. What the studies measured and how to hit it during a showing.
Tell me what happens when a lead comes in at 7pm on a Friday.
Thirty minutes. Bring your lead volume, the systems you use now, and what one booked job is worth. You will leave knowing what the leak costs you, even if you never hire me.